Your Website: Create? Redesign?

Your digital budget should be based on the strategic needs of your business.

Web Newbies

A small business, first-time website consists of up to five main sections with the total pages not to exceed 10. There is no need for custom plug-ins or databases. For e-commerce websites, we would use PayPal or a hosted cart solution like Shopify.

If this is your first website you have the greatest potential to fail — but don’t panic. Typically, a website budget is determined by the estimated number of hours required to design and build it. Successful website design leverages several distinct disciplines: marketing, user experience design, visual design, programming, and project management.

When hiring an agency, you should write up a requirements document for all the candidate agencies to reference in their proposals, so you are comparing apples to apples. This document doesn’t have to be too complex (a page or so in length), but it should describe what kind of website you want, what types of pages you want (News, Contact, Services, etc.), desired functionality, and your business goals for the website. It’s also helpful to provide examples of websites you like.

Fresh Coat of Paint

If you have an existing website, you are in a good position to improve your online presence with a redesign and the addition of functionality to keep you competitive. Since you already have a website and some knowledge of its effectiveness, we can leverage that experience and your new website will be much more effective at meeting your business goals.

A small business website consists of up to seven main sections with the total pages not to exceed 20. There is no need for custom plug-ins or databases. For e-commerce websites, we would use PayPal or a hosted cart solution like Shopify, there are no third-party integrations.

Web standards change frequently and websites that are more than two years old likely will need a newer framework that supports newer functionality and design specs, such as wider pages, mobile-responsive design (smartphone and tablet) and the latest plug-ins. In order to get relevant estimates, you should prepare a Requirements document so that everyone is bidding on the same requirements.

Mid-Size Enhancements

A mid-size business website consists of up to seven main sections with the total pages not to exceed 30 (except in the case of e-commerce). There is no need for custom plug-ins or databases. Third-party integration is minimal. For e-commerce websites, we would use a hosted cart solution like Shopify or an e-commerce extension like WooCommerce.

If you are the marketing or website manager in your company and you have been tasked with upgrading your website then you know how important it is to have an online partner you can work with to achieve your business goals. Many companies lose their website support person and are searching for a reliable agency to enhance and maintain their online presence. If you need enhancements to your current website we first have to see if your existing website framework can be modified to achieve your goals.

Most business owners want their website to be mobile-responsive, and unfortunately this can only be accomplished by rebuilding the whole website. In some cases, we can migrate the current database into a newer, responsive framework; this will reduce the costs, especially if the website structure is relatively unchanged. Our process is flexible, and we have monthly retainers that provide a discounted cost for a minimum number of hours each month.

Large Site Makeovers

A large-size business website consists of up to eight main sections with the total pages not to exceed 40 (except in the case of e-commerce). There is no need for custom plug-ins or databases. Third-party integration is minimal. For e-commerce websites, we could use a solution like Magento CE or WooCommerce.

Larger companies with multiple branches or divisions typically have more complex websites with multiple sections and sub-sections of content. This means that the database and page templates can require more effort to build. If you need website enhancements, we need to determine if your existing website framework can be modified to achieve your goals. In a perfect scenario, we would be able to migrate the current database into a newer, responsive framework. If that’s possible, it will help to reduce the costs, especially if we’re not radically modifying website structure in the new version.

If the website is already mobile responsive or the current desktop version will suffice, then businesses are usually looking for ways to enhance their websites with a design refresh, add new content, and/or improve conversions. These efforts can be successful if there is proper planning and adherence to the company style guide and coding best-practices.