Be a Social Media Savant
To be successful with social media, focus less on sales and more on people. Take the time needed to develop solid, long-term relationships.
It was reported that in 2015, roughly 73% of all Americans have at least one social media profile — up from 48% just five years earlier. Keeping up with this massive movement to social media has long been a business concern. A lot of businesses still struggle with understanding how to use social media effectively.
As a business owner, it can be tempting to want to jump right in and establish profiles on sites like Facebook, Twitter, Instagram. After all, social media can be a great way to attract and convert new customers.
But in order to be successful on social media, you have to do more than just participate. You have to show your followers that you actually care about them and their problems. You have to show them the human side of your business. Only then will you be able to get any sort of ROI from the time, energy, and money that you put into social media.