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Define Your Presence

It’s important to have an online partner you can work with to achieve your business goals. doubleDmedia is that partner.

Web Design Checklist

Let’s start with a few questions:

  • Is this a new site or the redesign of an existing site?
  • Do you need a blog or a content management system?
  • Has graphics already been created for the site?
  • Do you want a responsive site?
  • Do you need multimedia (video, audio, photo galleries)?
  • How much content do you have; how much needs to be created?
  • Do you need social media or E-commerce integration?
  • Who is going to maintain the site after launch?

Basic Components

Estimating the average cost of a small business website:

  • Domain name
  • Hosting
  • Web planning, design, and development
  • Continued website maintenance
  • Marketing your website
  • Social media marketing

If you’d like a custom estimate for your website, contact us and we will start the conversation.

Discovery and Documentation

Discovery and Documentation

All new websites projects should begin with a required “discovery and documentation” process to help define three elements:

  • Online brand
  • Website structure
  • Website functionality

This process is critical because it helps set expectations on all sides and reduces potential frustrations. Simple business websites — those in which the client has a solid idea of what he or she wants — can get by with a minimal amount of discovery and documentation, amounting to perhaps one day’s worth of effort. However, complex websites may require weeks of meetings plus the creation of many detailed documents to fully define the project.

Interface Design

Interface Design

The visual design — or the site’s “look-and-feel” — incorporates your branding, photos and images, even page layouts. (Don’t assume that if you have a pre-made template you won’t need images or layouts re-done.)

Interface design is usually an iterative process, meaning that the designer will show you several options and then modify them based on your feedback to arrive at an approved design.

For a small business website, budget $1,200 to $3,500 to get you from concept through to the final design that will be handed off to the developers for programming. Don’t skimp on the interface design; if you do, today’s sophisticated visitors won’t give your website a second glance.

Mobile, Responsive Design Costs

Mobile, Responsive Design Costs

Because mobile devices have become critical to online success, your design should be mobile-friendly. The best designs are “responsive,” meaning designed to automatically adjust their layout to look good and function easily on multiple devices: smartphones, tablets, and computers.

Creating a responsive design can cost 20% to 30% more than a site designed solely for a desktop web browser (the price of progress). This additional cost can be attributed to the extra effort the interface designer makes to design the site’s appearance and function on the various devices, which in turn will have to be programmed by the programmer.

Finally, more testing is required before the site is ready to launch.

Special Features Often Cost Extra

Extra features are available that web developers can integrate into your site to improve your business, but these extras can add up. Some features may require development so that they look or work the way you would want.

The estimates below reflect the general requirements, however, many factors can push these costs higher. If you don’t see your add-on here, give us a call and we can provide an estimate.

Custom CMS
For clients who want to manage their own content, the web designer can integrate and customize content management systems (CMS). We work with PHP-based open-source CMS solutions like WordPress and Drupal. Costs for integrating and customizing a CMS can range from $5,000 to more than $20,000.




Email Marketing Campaigns
Clients that want to gather emails and send out branded email blasts for announcements or newsletters require an email management tool. We can integrate third-party tools, such as MailChimp, along with an email blast template design. We also can manage your email blasts. These services begin at $750.




Social Media
We create and manage social media network profile(s) — Facebook, Instagram, Twitter, YouTube, Pinterest, Google+, LinkedIn, etc. — ranging from $500 to $2,000 per month.




Many clients request a blog (WordPress or something similar) within their website, customized to reflect their branding and design. Adding a blog ranges from $1,000 to $2,500. … For e-commerce shopping carts, catalogs, and payment processing, add $1,500 to $5,000 or more depending on requirements.




Targeted Landing Page
Landing pages promote a specific product or service. They are usually part of an email, social media, or banner ad campaign. We can design and create these pages starting at $450.




Branding / Identity Development
We are often asked to design logos. On the low-end, we start with a six-hour process that generates about six rough logo concepts. If one of these is chosen, we go through several rounds of edits to arrive at a final version. These design efforts range from $900 to $3,500 depending on complexity and requested changes/updates.




Training and Documentation
You will need a set of instructions and documentation explaining how to maintain and edit site content. Depending on how extensive the material is, expect to pay from $500 to $1,500.




Style Guides
An online style guide establishes brand consistency and provides for compliance across all your print collateral and online marketing messages. Basic style guide costs $1,200.




Licenses and Cost of Plugins

There are thousands of extensions, plugins, widgets, modules, and applications that can add great features to your website at a low cost — ranging from free to $300 — or an annual license from $20-$1,000. Remember: These plugins are mini-applications that have versions so at some point the version will “expire” and need to be updated. Updating an expired plugin can be as simple as one-click or complex, taking many hours of effort. Usually a professional developer will have to upgrade or update your expired plugin.




Website Maintenance and Upgrades

Depending on the level of support and updates required, maintenance and upgrades cost $500+ annually.



Stock Art
Royalty-free stock art photos and graphics can range from $15-$100+ each, depending on license fees and usage.




Other Services
  • News feeds of both your content (outgoing) and adding content to the site (incoming): $400
  • Contact forms and surveys: $300 and up
  • Newsletters: $400 to $900
  • Advertising integration (Google AdWords): $200
  • Photo gallery: $250 to $500
  • Metrics (Google analytics, custom reports, etc.): $200 to $2,000
  • SEO (on-page optimization, off-page optimization submission to search engines, etc.): $500 to $4,000