Define Your Presence
It’s important to have an online partner you can work with to achieve your business goals. doubleDmedia is that partner.
Web Design Checklist
Let’s start with a few questions:
- Is this a new site or the redesign of an existing site?
- Do you need a blog or a content management system?
- Has graphics already been created for the site?
- Do you want a responsive site?
- Do you need multimedia (video, audio, photo galleries)?
- How much content do you have; how much needs to be created?
- Do you need social media or E-commerce integration?
- Who is going to maintain the site after launch?
Estimating the average cost of a small business website:
- Domain name
- Web planning, design, and development
- Continued website maintenance
- Marketing your website
- Social media marketing
Discovery and Documentation
All new websites projects should begin with a required “discovery and documentation” process to help define three elements:
- Online brand
- Website structure
- Website functionality
This process is critical because it helps set expectations on all sides and reduces potential frustrations. Simple business websites — those in which the client has a solid idea of what he or she wants — can get by with a minimal amount of discovery and documentation, amounting to perhaps one day’s worth of effort. However, complex websites may require weeks of meetings plus the creation of many detailed documents to fully define the project.
The visual design — or the site’s “look-and-feel” — incorporates your branding, photos and images, even page layouts. (Don’t assume that if you have a pre-made template you won’t need images or layouts re-done.)
Interface design is usually an iterative process, meaning that the designer will show you several options and then modify them based on your feedback to arrive at an approved design.
For a small business website, budget $1,200 to $3,500 to get you from concept through to the final design that will be handed off to the developers for programming. Don’t skimp on the interface design; if you do, today’s sophisticated visitors won’t give your website a second glance.
Mobile, Responsive Design Costs
Because mobile devices have become critical to online success, your design should be mobile-friendly. The best designs are “responsive,” meaning designed to automatically adjust their layout to look good and function easily on multiple devices: smartphones, tablets, and computers.
Creating a responsive design can cost 20% to 30% more than a site designed solely for a desktop web browser (the price of progress). This additional cost can be attributed to the extra effort the interface designer makes to design the site’s appearance and function on the various devices, which in turn will have to be programmed by the programmer.
Finally, more testing is required before the site is ready to launch.
Special Features Often Cost Extra
Extra features are available that web developers can integrate into your site to improve your business, but these extras can add up. Some features may require development so that they look or work the way you would want.
The estimates below reflect the general requirements, however, many factors can push these costs higher. If you don’t see your add-on here, give us a call and we can provide an estimate.
Email Marketing Campaigns
Targeted Landing Page
Branding / Identity Development
Training and Documentation
Licenses and Cost of Plugins
There are thousands of extensions, plugins, widgets, modules, and applications that can add great features to your website at a low cost — ranging from free to $300 — or an annual license from $20-$1,000. Remember: These plugins are mini-applications that have versions so at some point the version will “expire” and need to be updated. Updating an expired plugin can be as simple as one-click or complex, taking many hours of effort. Usually a professional developer will have to upgrade or update your expired plugin.
Website Maintenance and Upgrades
Depending on the level of support and updates required, maintenance and upgrades cost $500+ annually.
- News feeds of both your content (outgoing) and adding content to the site (incoming): $400
- Contact forms and surveys: $300 and up
- Newsletters: $400 to $900
- Advertising integration (Google AdWords): $200
- Photo gallery: $250 to $500
- Metrics (Google analytics, custom reports, etc.): $200 to $2,000
- SEO (on-page optimization, off-page optimization submission to search engines, etc.): $500 to $4,000