At its core, content marketing is creating and sharing useful content in order to create a relationship with your audience. The “content” can be in the form of whitepapers, social media posts, blog posts, video, and more.
The difference between content marketing and traditional marketing is that content marketing is rarely promotional and seldom talks directly about a product or company — it’s more concerned with providing something of value to customers and prospects.
They say a picture is worth a thousand words — and that also includes videos, infographics, and other non-written forms of content, so make yours work through strategic syndication.
If your brand is on Facebook, Twitter, LinkedIn, Pinterest, or any other social network, you’re doing content marketing in some capacity. Now the key is to put some strategy behind your social media presence.
Content drives the Internet. … Choose to own, not rent, media.
Why sponsor content on another media property? It’s your brand, your investment — drive users to your content. The average click-through rates and user-engagement time on owned media can be 10 times that of banners. Invest in yourself.
You cannot really know anything that you cannot communicate.
We do three things before making any assumptions: ask questions, listen, and observe. Then we focus on developing a plan that tackles habits, patterns, styles, strengths, weaknesses, and apply principles of compelling communication. You want to communicate with your customers; do it effectively!
Produce what customers want, not what you think they want.
What does being customer-focused really mean, when customers don’t always know what they want and they rarely know your products as well as you do? Learning real customer needs is critical to success.
In the end, relevant information makes users more intelligent.
It comes down to your business intelligence — gathering, storing, analyzing, and providing access to data to help customers gain insights. In turn, you make fact-based business decisions: identify priorities, create relevant performance indicators, analyze the insights, and make intelligent decisions.